Wednesday, 10 June 2020 Kompasiana held the live launching of Narativ, a content marketing program that can be followed by Brand (Advertiser) Kompasianer. This program as a form of optimization of content marketing programs that have long adopted Kompasiana. Narativ Program will be a playground for advertisers (brand/Advertiser) and Kompasianer in the cooperation of creating and distributing content in Kompasiana and other social media channels. Narativ is arguably the influencer program of Kompasiana.

"Through Narativ, we hope the advertisers and content creators can synergize and can certainly benefit each other," said Chief Operating Officer Kompasiana Nurulloh.

The current blog trend has transformed not just writing. A blog article could have a far beyond the overwhelming impact on a text, an exception to the world of advertising. Content creator Services also become a new attraction for advertisers. The selection of the slogan "Beyond Blogging " For Kompasiana is not solely so that the platform is known publicly as a medium crowdsourcing platform or user-generated content. The Slogan that means "more than just blogging " Also wants to assert that blogging activity is not only considered a hobby distribution only. Indeed, blogging has a myriad of benefits and advantages that can be achieved when taken.

Over the past three years, the demand for micro-influencers increased sharply. Digital advertisers compete using content creators or blogger services in commercial message delivery. Marketing World practitioners refer to it as influencer marketing, another form of content marketing. In Kompasiana, this kind of business model or cooperation category is not new. Kompasiana has adopted and implemented it for a long time. The only method and implementation process is often done manually.

"Internet user penetration especially content creators should be utilized as best as possible to monetize. Therefore, this kind of program (Narativ) is important to be developed in order to provide maximum benefit, while also providing benefits for content creators in monetizing its activities, "said Nurulloh.

To register and be part of the Narativ program, advertisers and Kompasianer simply Access (https://microsite.kompasiana.com/narativ). More information about Narativ is also available on this microsite.

Want to collaborate with Kompasiana? Please contact:

Dimas Agung Satrio

Asst. Marketing Manager

E-mail: dimas.agung@kompasiana.com