Kompas Gramedia received a visit from Sinarmas MSIG Life on Friday, March 31, 2023, at Borobudur Room, 6th Floor of Kompas Tower. In the midst of technological developments with many convenience options in financial activities, Sinarmas MSIG Life has become one of the leading companies in providing financial planning and protection services for Indonesian families.

In this meeting, the Sinarmas MSIG Life delegation was led by the President Director of PT Asuransi Jiwa Sinarmas MSIG Tbk Wianto Chen, Chief Marketing Officer of PT Asuransi Jiwa Sinarmas MSIG Tbk Toru Nakabayashi, Head of Marketing of PT Asuransi Jiwa Sinarmas MSIG Tbk Lukman Auliadi, Corporate Communications of PT Asuransi Jiwa Sinarmas MSIG Tbk Gilang R. Anggiyasari, Corporate Communications of PT Asuransi Jiwa Sinarmas MSIG Tbk Sheila Syafira, Marketing Communication Executive of PT Asuransi Jiwa Sinarmas MSIG Tbk Ditha Afti, and accompanied by PR Agency ID COMM.

Kompas Gramedia warmly welcomes the visit of Sinarmas MSIG Life. Also attending the meeting were Corporate Communication Director KG Glory Oyong, GM of Communication Management and Bentara Budaya Ilham Khoiri, GM of Female Media GRID Network Devy O. Situmorang, GM of People Operation Corporate HR Untung Herminanto, Senior Editor &; GM Kontan Commercial Rumanus Cipta Wahyana, Editor in Chief NOVA and Parapuan Indira Saraswaty, Managing Editor Kompas.com Amir Sodikin, GM Digital &; Print Marketing KG Media Dimas Fikhriandi Soeparan,  Product Superintendent Kontan Adhika Kirana, GM Sales Brand &; Digital KompasTV Denny Indra, KompasTV Digital Laura, Account Executive Kompas.com Gandhi, Sales Superintendent Harian Kompas Andreas Aldo, Account Executive Daily Kompas Ryan, News Manager Tribunnews Rachmat Hidayat, Sales Manager SmartFM Andi Sunandi, Assistant Manager Tribunnews Sanusi, and Head of PR KG Media Arrozi Effendi.

The meeting was opened with the introduction of Kompas Gramedia and the leadership who were also present by KG Corporate Communication Director Glory Oyong. President Director of PT Asuransi Jiwa Sinarmas MSIG Tbk Wianto Chen reciprocally introduced Sinarmas MSIG Life and explored the potential for cooperation with Kompas Gramedia. "Sinarmas MSIG Life is one of the leading companies in providing financial planning and protection services in Indonesia that has long supported the milestones of Indonesian people's lives. One of the pandemics has increased public awareness of the importance of insurance. In addition, post-pandemic Indonesia still has brilliant GDP growth followed by demographic bonuses. This condition shows that the future for the insurance industry is very large, and can directly be interpreted as a great opportunity for Sinarmas MSIG Life to strengthen the national economy. In line with Kompas Gramedia's very expansive business network, Sinarmas MSIG Life also has a multichannel business. By collaborating with Kompas Gramedia, we believe that there will be further impacts that we can provide together, for Indonesia," he said.

Entering the discussion session, the Head of Marketing of PT Asuransi Jiwa Sinarmas MSIG Tbk Lukman Auliadi added, "The role of media for Sinarmas MSIG Life is very important in reaching the right target audience. With Kompas Gramedia's extensive media network, we can reach a variety of segmentations. In addition, the media can also play a role in shaping a positive image for insurance, namely by advocating improving the quality of life that will be obtained by the community through the protection offered by insurance."

Senior Editor & GM Kontan Commercial Rumanus Cipta Wahyana welcomed the presentation of Sinarmas MSIG Life, "Insurance is indeed one of the important pillars in family growth. However, we know that the gap in the population is still very large, especially in literacy and inclusion. With the great opportunities that have been presented, we also see the great role that Kompas Gramedia can play to participate in striving to compile information well to support community literacy. In addition, the media network owned by Kompas Gramedia can support the branding of Sinarmas MSIG Life." 

In line with this, Editor in Chief of NOVA and Parapuan Indira Saraswaty said, "One of the insurance determinations is determined by housewives. Many mothers see that the insurance registration process requires complicated stages. In this regard, NOVA agrees that financial literacy commitments must be carried out as a long-term effort. Unlike the younger generation as the sandwich generation, many of them see insurance as the number two option. Therefore, Parapuan as a media for the younger generation also agreed to support the increase in insurance awareness for the younger generation." 

The role of the media in particular is expected to help socialize financial literacy in Indonesia to the public. Furthermore, the collaboration created between the media and Sinarmas MSIG Life is expected to be a driving force for Indonesia's economic growth and development, especially after the Covid-19 pandemic which weakened the economy and people's welfare.

Author: Gisella Darfian (KGIC CorpComm 2023)
Editor: Laras Nabila Fitri (PR Analyst Kompas Gramedia)/Agatha Tristanti (Communication Management Manager)