Jakarta, 23 February 2023 - RESHAPE is an annual Insider conference that brings together manufacturers from various leading brands in the world. This award event is the largest industry celebration with the widest scope in collaboration with @Fast Company. Each of the nominees from the eighteen award categories is carefully designed based on appropriate criteria and indications. In addition, personal factors such as authenticity and creativity are also taken into consideration.
Of the eighteen award categories, one of them is Best Data Activity. This category is for companies that implement data-driven activation to enhance the customer experience with relevance and meaning. Work must explicitly and proactively prove that data is used to inform, support, and drive engagement. OVAL Kompas Gramedia won an award in the Best Data Activation category because it was considered to have effectively applied data insights to increase ROI, revenue, and involvement in the implementation of company strategies.
This award is a great recognition of the efforts that the OVAL Team has made in encouraging direct engagement with customers. This award is also a platform to be able to connect with each other as business people. Inspire each other on how to take care of and engage consumers. Head of Data OVAL Kompas Gramedia Omar Abdullah said that Kompas Gramedia currently uses data-based instruments to approach customers.
"At Kompas Gramedia, we strongly believe that data-driven culture is key to driving good engagement with our consumers. With a deep understanding of our consumers, we know their preferences so we can provide an experience with the right product, message, and time," Omar said.
Kompas Gramedia realizes the world, markets, and consumer behavior are changing so fast. So it requires KG to continue to learn, adapt, and listen to the wants and needs of consumers. To ensure this process, KG currently has a strong partnership with Insider with a long-term partnership commitment.
Author: Devin Airlangga/Corp. Communications KG