Jakarta, 21 February 2023 - The development of the times makes everything easy, including lifestyle. However, lifestyle actually has a negative impact on the environment, including waste production in Indonesia. Therefore, changes to improve the environment are needed to prevent the damaging impact of lifestyles.

One of them is that changes can be made with the concept of a zero-waste lifestyle. This concept is a solution to the waste and environmental problems in Indonesia that have existed for a long time. So, it is necessary for parties to call for this lifestyle, one of which is Great Eastern Life Indonesia in the main Reach for Great campaign. This campaign is based on one of the pillars of corporate sustainability, which is to focus on the environment.

In this main campaign, Great Eastern Life Indonesia is working with #SayaPilihBumi National Geographic Indonesia to call for a zero-waste lifestyle. This collaboration was carried out through a campaign titled Reach for a Greener Tomorrow on October 26, coinciding with Sustainability Day.

"Great Eastern is in the field of insurance. It's been quite a while, 26 years," said Head of Marketing Great Eastern Life Indonesia, Roy Hendrata in the talk event Reach for a Greener Tomorrow: Collaboration to Realize a Zero Waste Lifestyle for the Earth on Tuesday, February 21, 2023. This speech was held at Salihara Art Center and was the culmination of a series of campaign activities, as well as coinciding with National Waste Care Day.

"We want to inspire people to have a better life. This definition is a lot of indicators. If you want to live better, there is a greater person, so through that premise, we have a sustainability pillar," he continued.

However, running a lifestyle without waste cannot be done alone, there needs to be aware of environmental problems, have the desire to do it, and know how to apply it.

"Zero waste is pop-up because there are problems on the planet such as the waste issue. There has been a solution for a long time, but we forgot to implement the solution," said explorer and influencer, Ramon Y. Tungka. He emphasized that a waste-free lifestyle is not only carried out independently but has an influence on the surrounding social environment.

"If we do it alone, it will probably be fast, but it won't go anywhere. That's why it needs to be done together," Ramon continued. Shared awareness to adopt a zero-waste lifestyle is essential, given that emissions can result from discarded items.

In an institution and even a corporation, a zero-waste lifestyle can be realized. The system can be formed from members who together form habits. In the end, the habit becomes cultural, thus influencing the system of institutions to realize a zero-waste lifestyle.

Great Eastern Life in Indonesia is different. Instead of the sustainability and environmental movement emerging from habit, they have made it a concern for the company. "Our sustainability pillars are the environment, improving well-being, and responsible companies," Roy said.

Explorer and initiator of the Zero Waste Expedition Movement Siska Nirmala said that in the beginning implementing a zero waste lifestyle was difficult. The difficulty is due to our dependence on consuming various waste-producing goods. Starting this lifestyle needs a gradually way of oneself.

Siska herself has started a zero-waste lifestyle since 2012. Committing to a zero-waste life, at first, is very hard because it is done alone. His heart was moved to do life without garbage when climbing Mount Rinjani which is full of garbage. As year after year went on, he found that a zero-waste lifestyle was already widely voiced and carried out. This makes it easier for other people to participate in starting a life without waste.